Executive Leadership and Board of Directors
Andrew Limpert, CEO, Board Member
Steven Aposhian, CTO, Board Chairman
Articles & Resources
Articles
AMP Fleet Reaches 150,000 Acres Mowed Autonomously
The FireFly AMP-L100 fleet has now mowed more than 150,000 acres autonomously. That total has doubled in just five months, reflecting a simple fact: more golf courses are putting AMP to work every day.
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A Free Course to Help You Get the Most Out of ProSlab IQ
ProSlab IQ™ is here, and FireFly Robotics has put together a free training course to help operators get up to speed quickly and confidently.
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Intelligent Self-Driving Between Holes: How Path Linking Is Changing Fairway Mowing at Gator Creek Golf Club
Asst. Super Jim Kortas explains how his team runs two FireFly AMP autonomous mowers across Gator Creek Golf Club and how the robots can now intelligently drive themselves between fairways.
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11 Lessons that 75,000 Acres of Autonomous Mowing Have Taught Us
Seventy five thousand acres is more than a milestone. It is a proving ground built on real courses, real expectations, and real daily pressure to perform.
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Add Control Where It Matters with Slow Zones
Take control of your autonomous mowing with Slow Zones in FireLink. Designate areas where machines automatically reduce speed to protect turf, navigate complex features, and maintain smooth, efficient mowing across your property.
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ProSlab IQ: Adaptive and intuitive slab harvester controls
ProSlab IQ transforms the way turf farmers interact with their harvesters. This operating system simplifies complex functions, adapts automatically to real-world conditions, and delivers precise, consistent results.
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Concert Golf Partners Scales Autonomous Technology Implementation
Building on the success of its initial placement, Concert Golf Partners has announced an expanded rollout of FireFly Automatix autonomous fairway mowers at additional premium clubs.
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Childress Hall Elevates Course Management Through Autonomous Innovation
FireFly customer Childress Hall has quickly earned global recognition with its recent debut as a Top 100 Golf Course. Complementing its inspired designs amidst a spectacular sand hill backdrop is a strategic investment in advanced robotic
Read MoreNews Releases
FireFly Robotics Announces Filing of Registration Statement for Proposed Public Direct Listing of its Common Stock
FireFly Robotics files registration statement for proposed direct listing of common stock on the Nasdaq Global Market as "FFLY."
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FireFly Robotics Announces Appointment of Peter Johansson to Board of Directors
FireFly Robotics, a pioneer in autonomous robotic systems for turf management, today announced the appointment of Peter Johansson to its Board of Directors, effective Sept. 16, 2026. Mr. Johansson will also serve as the chair of
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FireFly Robotics Announces the Passing of Board Member Paul Richardson
The FireFly Robotics team is deeply saddened to announce the passing of Paul Richardson, an independent member of the Company’s Board of Directors and Chair of its Audit Committee. Paul passed away unexpectedly in June.
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FireFly Automatix Rebrands as FireFly Robotics
FireFly Automatix rebrands as FireFly Robotics, reflecting its identity as a robotics innovator in AI-supported autonomous turf management.
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FireFly Automatix Welcomes Todd Litton as VP of Service and Customer Operations
FireFly Automatix announces the addition of Todd Litton as Vice President of Service and Customer Operations.
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FireFly Automatix Recognized with 2026 SFMA Innovative Award for its AMP-L100 Robotic Mower
FireFly Automatix has been named the recipient of the 2026 Innovative Award from the Sports Field Management Association (SFMA), recognizing its leadership in autonomous technologies that enhance the efficiency, consistency, and safety of turf management.
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