Category Archives: news

Five FireFly Robotics autonomous fairway reel mowers on a green golf course with a sunset background, with a FireFly Robotics logo, text reading "Milestone. 150,000+ acres mowed autonomously"
AMP Fleet Reaches 150,000 Acres Mowed Autonomously

The FireFly AMP-L100 fleet has now mowed more than 150,000 acres autonomously. That total has

FireFly Robotics logo
FireFly Robotics Announces Filing of Registration Statement for Proposed Public Direct Listing of its Common Stock

FireFly Robotics files registration statement for proposed direct listing of common stock on the Nasdaq

Peter Johannson
FireFly Robotics Announces Appointment of Peter Johansson to Board of Directors

FireFly Robotics, a pioneer in autonomous robotic systems for turf management, today announced the appointment

paul richardson
FireFly Robotics Announces the Passing of Board Member Paul Richardson

The FireFly Robotics team is deeply saddened to announce the passing of Paul Richardson, an

FireFly Robotics logo
FireFly Automatix Rebrands as FireFly Robotics

FireFly Automatix rebrands as FireFly Robotics, reflecting its identity as a robotics innovator in AI-supported

FireFly Automatix Welcomes Todd Litton as VP of Service and Customer Operations

FireFly Automatix announces the addition of Todd Litton as Vice President of Service and Customer

Text: 75,000 acres mowed autonomously. Mowed by precision robotics. Staff freed to add value in the details. The equivalent of over 40,000 fairways, spanning varied climates and conditions. More than 3.2 billion square feet maintained autonomously."
11 Lessons that 75,000 Acres of Autonomous Mowing Have Taught Us

Seventy five thousand acres is more than a milestone. It is a proving ground built

ProSlab IQ home screen.
ProSlab IQ: Adaptive and intuitive slab harvester controls

ProSlab IQ transforms the way turf farmers interact with their harvesters. This operating system simplifies

Group of FireFly Automatix engineers at the Salt Lake City production facility holding the SFMA Innovator Award beside a newly completed autonomous mower
FireFly Automatix Recognized with 2026 SFMA Innovative Award for its AMP-L100 Robotic Mower

FireFly Automatix has been named the recipient of the 2026 Innovative Award from the Sports

R300C mini-roll precision automated turf harvester on green grass at a sod farm
Meet the R300C: A Smarter PATH Machine for Modern Turf Operations

Discover the new R300C Turf Harvester, FireFly’s most advanced Precision Automated Turf Harvester (PATH machine)