Improving lives
Creative disciplined engineering + operational excellence + epic TEAMwork
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Andrew Limpert
CEO, Board Member
Steven Aposhian
CTO, Board Chairman
Matt Aposhian
COO, President, Board Member
Steven Aposhian
CTO, Board Chairman
Andrew Limpert
CEO, Board Member
Matt Aposhian
COO, President, Board Member
Christopher R. Christensen
Board Member
Peter Johansson
Board Member
Andy Cindrich
Advisory Board
Timothy B. Smith
Advisory Board
Andrew W. Limpert serves as Chief Executive Officer and a director of FireFly. Mr. Limpert has served as our Chief Executive Officer and a member of our board of directors since 2015. Prior to joining FireFly, Mr. Limpert held several executive positions with ProFire Energy (Nasdaq: PFIE), including Chief Sales and Strategy Officer, Chief Financial Officer, and board member. Mr. Limpert has served as a board member of multiple firms including Chairman of the Board for Nine Mile Software and director and Chief Executive Officer of Ohr Pharmaceuticals (Nasdaq: OHRP) from 2007 to 2010. Mr. Limpert holds an M.B.A. with an emphasis in Finance from Westminster College and a B.A. in Finance with an emphasis in entrepreneurship and real estate finance from the University of Utah.
Andrew Limpert on LinkedIn
Steven R. Aposhian serves as Chief Technology Officer of FireFly and currently serves as our Chairman. Mr. Aposhian has served as our Chairman and Chief Technology Officer since 2015 and previously served as President since co-founding FireFly in 2010. Prior to co-founding FireFly, Mr. Aposhian was responsible for hydraulic test system design at AAI Textron from 2007 to 2010. Mr. Aposhian taught and implemented LabVIEW design software for machine design at National Instruments from 2000 to 2006. Prior to his time at National Instruments, Mr. Aposhian gained extensive experience in power equipment design testing and manufacturing at Honda R&D Americas from 1996 to 2000. Mr. Aposhian holds a B.S. in Mechanical Engineering from the University of Utah.
Steven Aposhian on LinkedIn
Matthew G. Aposhian serves as President, Chief Operating Officer and a director of FireFly since 2019. Mr. Aposhian has held multiple positions at FireFly prior to his current role. He co-founded FireFly in 2010, and joined us full time in 2013. Prior to joining FireFly, Mr. Aposhian was President of Aposhian Sod Farms from 2007 to 2013. From 2000 to 2006, Mr. Aposhian was President of Aposhian Earthworks. Mr. Aposhian holds a M.B.A. from Brigham Young University and a B.A. in Business Administration from the University of Utah.
Matt Aposhian on LinkedIn
Lindsay C. Jones serves as Chief Financial Officer of FireFly, a position he has held since July 2024. From December 2023 to June 2024, Mr. Jones was Chief Financial Officer of TruGolf in connection with its SPAC merger with Deep Medicine Acquisition Corp. From July 2020 to August 2022, Mr. Jones served as Executive Vice President and Chief Financial Officer for Xevant Inc., and from March 2019 to July 2024, he served as consultant and Outsourced Chief Financial Officer for NOWCFO serving clients in the manufacturing, service and SaaS markets. Mr. Jones is a Certified Public Accountant and holds a Master of Accountancy and a B.A. in Accounting from Brigham Young University.
Lindsay Jones on LinkedIn
EXPERIENCE: Facilitator in a broad range of industries to turn ideas into quantifiable results. Key role in developing Franklin Covey’s 4 Disciplines of Execution, best-selling author of
Change: How to Turn Uncertainty Into Opportunity.
SKILLS: Applying strategy, execution and trust; highly rated keynote speaker.
Andy and his wife Suzie love spending time with their three beautiful children. He is an avid snow and water sports enthusiast and mountain biker.
Andy Cindrich on LinkedIn
Elizabeth Pettit Hocker was appointed to the FireFly board of directors in September 2023 and serves as Lead Independent Director. Ms. Hocker serves as Global Head, Listings and Capital Markets for the Texas Stock Exchange (TXSE), a position she has held since November 2025. In this role, she leads TXSE’s IPO listings business and works with companies and their advisors to build the exchange’s issuer base and execute its listings strategy. Prior to joining TXSE, Ms. Hocker served as Regional Head, Capital Markets for the New York Stock Exchange from December 2024 to October 2025, where she launched NYSE Texas in 2025. She previously served as founder and Chief Executive Officer of 10:10 Strategy, an IPO and business consulting firm, from November 2023 to December 2024. Ms. Hocker also served as Interim Chief Executive Officer at Frulu, a technology startup utilizing AI to connect used car sellers with used car buyers, from April 2024 to December 2024. From December 2018 to August 2023, Ms. Hocker served as Managing Director, New Listings & Capital Markets, Southwest U.S. at Nasdaq. Ms. Hocker received her B.A. from St. Edward’s University.
Liz Hocker on LinkedIn
Jue Wong was appointed to the FireFly board of directors in March 2024. Ms. Wong has served as Chief Executive Officer of Performance Beauty Group since October 2024. Prior to her time at Performance Beauty Group, Ms. Wong was President and CEO of Olaplex Holdings Inc. (Nasdaq: OLPX) from January 2020 to October 2023, and was Chief Executive Officer of Moroccanoil from July 2017 to September 2019. Ms. Wong graduated from The Australian National University.
JuE Wong on LinkedIn
Christopher R. Christensen was appointed to the FireFly board of directors in November 2024. Mr. Christensen served as Executive Chairman and Chairman of the Board of The Ensign Group, Inc. (Nasdaq: ENSG), a skilled nursing and assisted living services, physical, occupational and speech therapies, and additional post-acute related services provider, from May 2019 to September 2025. He previously served as President from 1999 to 2019, and as Chief Executive Officer from April 2006 to May 2019. Before founding The Ensign Group, he held the position of acting Chief Operating Officer of Covenant Care, Inc., a prominent long-term care provider based in California. Additionally, as a co-founder of both The Pennant Group, Inc. (Nasdaq: PNTG) and Care Trust REIT, Inc. (Nasdaq: CTRE), he assumed board roles for both companies upon their public listings and remains an active member of The Pennant Group’s board from 2019 to present day.
Peter Johansson was appointed to the FireFly board of directors in September 2026. Mr. Johansson has served as Senior Vice President, Chief Financial Officer of CECO Environmental Corp (Nasdaq: CECO) since August 2022. From April 2020 to August 2022, Mr. Johansson had been an independent strategy and business development consultant and joined CECO as a consultant in October 2021. From June 2014 through March 2020, he was EVP, Strategy, Corporate Development & Marketing for Accudyne Industries, LLC, where he was responsible for the formulation and execution of growth, value creation, business development, product line, and M&A strategies, and deployment of a product-line based operating model for an industry-leading portfolio of industrial air and gas compressors, broad pump solutions, rotary mixers, and valves. Prior to joining Accudyne, Mr. Johansson led the corporate, product-line, and M&A growth strategy and implementation of a differentiated business line operating model for IDEX Corporation. He has also held senior business, strategic business development, commercial, and engineering leadership roles with ITT Inc., Trane Technologies PLC, WABCO Holdings, Inc., and Honeywell International, Inc. and its predecessor AlliedSignal Inc. Mr. Johansson earned a Bachelor of Science degree in Mechanical Engineering from Southern Methodist University of Dallas, Texas. He received his Master of Science degree in Mechanical Engineering from California State University at Fullerton, and his MBA from UCLA’s Anderson Graduate School of Management.
Peter Johansson on LinkedIn
EXPERIENCE: Practicing law in litigation, emphasizing direct sales and intellectual property litigation, bankruptcy and creditor/debtor rights. Former Aviation Intelligence Officer.
SKILLS: AV-Preeminent rating, Chambers USA: America’s Leading Lawyers
EXPERIENCE: Retired in 2021 from a 40-year career in media, higher education, state government, and the private sector. Val has served as Executive Director of the Utah Governor’s Office of Economic Development, President and CEO of the Utah Valley Chamber of Commerce, Vice President for University Relations and Advancement Vice President at Utah Valley University (where he played a key role in the lobbying and public relations efforts to move UVU to university status), and Director of Men’s Athletics at Brigham Young University. He currently serves as Community Ambassador for the Economic Development Corporation of Utah.
Val earned bachelor’s and master’s degrees from BYU in public relations and communications. He has been active in the community, serving on many boards. He and his wife, Nancy, have three children and 13 grandchildren and enjoy golf, skiing, snowshoeing, backpacking, pickleball, woodworking, and riding a tandem bike.
Val Hale on LinkedIn