Meet Our Executive Team
Board of Directors
STRATEGIC ADVISORS
EXPERIENCE: MBA, Company operations & leadership, finance value creation, pharmaceutical, energy technology, steel sander. Utah Business’ 2018 CEO of the Year.
SKILLS: Finance analysis, strategy, communication, organizational behavior
SKILLS: Finance analysis, strategy, communication, organizational behavior
Andrew loves the outdoors. He raced Steve and Matt in motocross back in the 80’s.
EXPERIENCE: Mechanical engineer, Control systems software engineering
SKILLS: Automation, mechatronics, lean manufacturing, organizational optimization
SKILLS: Automation, mechatronics, lean manufacturing, organizational optimization
Steve loves to fly fish and snowmobile. He cooks a mean Sunday dinner with a ridiculous array of flavor.
EXPERIENCE: MBA, Company leadership including grass farming and FireFly
SKILLS: Strategic planning, financial management, resource management
Matt loves mountain biking in Utah’s mountains, especially with his wife and kids.
SKILLS: Strategic planning, financial management, resource management
Matt loves mountain biking in Utah’s mountains, especially with his wife and kids.
EXPERIENCE: Masters of Accountancy, CPA, Financial and executive leadership, including navigating a SPAC-merger as CFO of TruGolf Holdings, co-founding an industrial loan corporation where he led efforts to grow assets to over $500 million, raising over $500 million in private and public markets, and serving as Executive VP and CFO of a privately held pharmacy benefits data analytics corporation
SKILLS: Functional controls, margin creation, PCAOB compliant audits, financial modeling, business strategy
Lindsay Jones on LinkedIn
SKILLS: Functional controls, margin creation, PCAOB compliant audits, financial modeling, business strategy
Lindsay Jones on LinkedIn
EXPERIENCE: Managing operations of grass farms and sales/service for FireFly
SKILLS: Lean production principles, expert operator of grass production and harvesting equipment.
Whether he’s on the track as a pro motocross racer or skiing or snowmobiling, Dan feels the need for speed.
Dan Aposhian on LinkedIn
SKILLS: Lean production principles, expert operator of grass production and harvesting equipment.
Whether he’s on the track as a pro motocross racer or skiing or snowmobiling, Dan feels the need for speed.
Dan Aposhian on LinkedIn
EXPERIENCE: Robotics leadership across product development, sales, and service. Sold and installed thousands of robots across his career. Awarded emerging leader of worldwide cleaning industry in 2024 for work in robotics.
SKILLS: Robotics, team development, customer service, operations, P&L management, finance
Jack is from northern Minnesota, and enjoys all four seasons. He golfs in the summer, hunts in the fall, skis in the winter, and waits for the slush to melt in the spring.
Jack Anderson on LinkedIn
SKILLS: Robotics, team development, customer service, operations, P&L management, finance
Jack is from northern Minnesota, and enjoys all four seasons. He golfs in the summer, hunts in the fall, skis in the winter, and waits for the slush to melt in the spring.
Jack Anderson on LinkedIn
EXPERIENCE: Graphic design, social media, brand management, content creation, elementary teacher, speech-language pathologist
SKILLS: Collaboration, writing, design for both print and web, board governance
Wendy loves every corner of the USA and has spent time in all 50 states with her family—hiking, kayaking, snorkeling, and rockhounding.
Wendy Aposhian on LinkedIn
SKILLS: Collaboration, writing, design for both print and web, board governance
Wendy loves every corner of the USA and has spent time in all 50 states with her family—hiking, kayaking, snorkeling, and rockhounding.
Wendy Aposhian on LinkedIn
EXPERIENCE: Outside sales, development of multiple sales/service teams, top revenue producer at multiple companies
SKILLS: Understanding sales cycle, transitioning direct sales to dealer/distributor model, training and development, Help Desk
Dave is an avid outdoors lover with a passion for skiing, off-roading, canyoneering, and boating.
David Collier on LinkedIn
SKILLS: Understanding sales cycle, transitioning direct sales to dealer/distributor model, training and development, Help Desk
Dave is an avid outdoors lover with a passion for skiing, off-roading, canyoneering, and boating.
David Collier on LinkedIn
EXPERIENCE: 18 years Field & Customer Service across multiple industries. Managed large, complex teams encompassing a range of customer-centric activities, including field technicians, autonomous deployers, customer success managers, and traditional call centers. Implementation of field management systems.
SKILLS: Solving complex problems, project management.
Todd lives in the Michigan metro area and enjoys family time with his 3 young children, 2 dogs, and wife. He enjoys the water, long hikes in the wilderness, and a healthy appetite for all forms of biking.
SKILLS: Solving complex problems, project management.
Todd lives in the Michigan metro area and enjoys family time with his 3 young children, 2 dogs, and wife. He enjoys the water, long hikes in the wilderness, and a healthy appetite for all forms of biking.
EXPERIENCE: Parts sales, Customer service
Originally from Omaha, Nebraska, Westin now enjoys snowboarding and other outdoor activities here in Utah.
Originally from Omaha, Nebraska, Westin now enjoys snowboarding and other outdoor activities here in Utah.
EXPERIENCE: 17 years across the turf, power sports, and technology industries, including dealership management, OEM leadership, and turf equipment.
SKILLS: Sales process innovation, operational efficiency, technology adoption, and business and people management.
Alex is passionate about golf, snowmobiling, and being a proud girl dad—most often found at the theater cheering on his daughters.
SKILLS: Sales process innovation, operational efficiency, technology adoption, and business and people management.
Alex is passionate about golf, snowmobiling, and being a proud girl dad—most often found at the theater cheering on his daughters.
EXPERIENCE: Warehouse and customer service
SKILLS: Problem solving, shipping team development and management
Rich loves spending time with his three children.
SKILLS: Problem solving, shipping team development and management
Rich loves spending time with his three children.
EXPERIENCE: Business operations and inventory management, moving startups to $25M+ and implementing over a dozen different enterprise systems
SKILLS: Ability to develop and manage multiple teams, leadership development, problem solving
John has had the great opportunity to travel most of the world and experience many cultures and diversities. He served 10 years in the U.S. Military and is a combat veteran.
SKILLS: Ability to develop and manage multiple teams, leadership development, problem solving
John has had the great opportunity to travel most of the world and experience many cultures and diversities. He served 10 years in the U.S. Military and is a combat veteran.
EXPERIENCE: Automation, power train, system/machine design
SKILLS: Leads engineering teams (development, product, manufacturing)
Eric spent 10 years as a cannoneer in the national guard. His favorite part was a mobilization to New Orleans to help clean up after hurricanes Katrina and Rita. Eric loves growing a big garden and raising animals on his backyard farm.
Eric Aston on LinkedIn
SKILLS: Leads engineering teams (development, product, manufacturing)
Eric spent 10 years as a cannoneer in the national guard. His favorite part was a mobilization to New Orleans to help clean up after hurricanes Katrina and Rita. Eric loves growing a big garden and raising animals on his backyard farm.
Eric Aston on LinkedIn
EXPERIENCE: Automated test systems for medical equipment, aerospace, automotive; system/machine design
SKILLS: strategy, electrical power train systems, CAD, manufacturing design, mechanical design, hydraulics, simulations, electric machinery
The first book Will checked out from the library was about how airplanes and rockets fly. He was unable to read it, so his mom read it to him; he still remembers the pictures. It took him 20 years to gain sufficient education to understand it.
Will Decker on LinkedIn
SKILLS: strategy, electrical power train systems, CAD, manufacturing design, mechanical design, hydraulics, simulations, electric machinery
The first book Will checked out from the library was about how airplanes and rockets fly. He was unable to read it, so his mom read it to him; he still remembers the pictures. It took him 20 years to gain sufficient education to understand it.
Will Decker on LinkedIn
EXPERIENCE: Certified LabVIEW Developer and Instructor for Architectures on Real-Time and FPGA. Over 25 Years of LabVIEW Programming ranging from areas from Robotics, Motion, Vision, Test Systems, and Automation
SKILLS: Test Design, Real-Time Architectures, FPGA
Buddy Curtis on LinkedIn
SKILLS: Test Design, Real-Time Architectures, FPGA
Buddy Curtis on LinkedIn
EXPERIENCE: Mechanical design and analysis (static finite element, non-linear finite element, and flow for thermal and fluids)
SKILLS: SolidWorks, welding, road cycling, ski mountaineering, photography
Mark used to sleep in, and then he turned eleven. He pushes himself to new limits outdoors and interviews extraordinary people on his podcast. He works at FireFly because he believes we truly have the capacity to change the world.
Mark LeBlanc on LinkedIn
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SKILLS: SolidWorks, welding, road cycling, ski mountaineering, photography
Mark used to sleep in, and then he turned eleven. He pushes himself to new limits outdoors and interviews extraordinary people on his podcast. He works at FireFly because he believes we truly have the capacity to change the world.
Mark LeBlanc on LinkedIn
EXPERIENCE: Product management, brand strategy, mechanical engineering
SKILLS: Cross-functional team leadership, Agile delivery, part design and testing, data analysis
Outside of work, Austin enjoys time with his wife and three children, reading novels, rooting for local sports teams, road cycling, and is a former Division I cross-country and track athlete.
Austin Neuner on LinkedIn
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SKILLS: Cross-functional team leadership, Agile delivery, part design and testing, data analysis
Outside of work, Austin enjoys time with his wife and three children, reading novels, rooting for local sports teams, road cycling, and is a former Division I cross-country and track athlete.
Austin Neuner on LinkedIn
EXPERIENCE: Software engineering, developed IoT connectivity for outdoor cooking, remote networking infrastructure, user interface apps, cloud data storage
SKILLS: broad software and programming competence for Linux, database, web, cloud services, and IoT
Cody once built a “psychic cyborg octopus” robot that accurately predicted the last 4 matches of the 2012 World Cup. Building small and simple robots is a favorite activity that he shares with his daughters.
Cody Erekson on LinkedIn
SKILLS: broad software and programming competence for Linux, database, web, cloud services, and IoT
Cody once built a “psychic cyborg octopus” robot that accurately predicted the last 4 matches of the 2012 World Cup. Building small and simple robots is a favorite activity that he shares with his daughters.
Cody Erekson on LinkedIn
EXPERIENCE: Sales experience with a background in Mechanical Engineering and small business ownership
Tanner loves the outdoors and can be found hiking, mountain biking, skiing, and golfing.
Tanner Evans on LinkedIn
Tanner loves the outdoors and can be found hiking, mountain biking, skiing, and golfing.
Tanner Evans on LinkedIn
EXPERIENCE: Manufacturing test engineer in cable/sat TV equipment, on-demand video, telephone/modem manufacturing, home automation, and computer processor manufacturing
SKILLS: Electrical design, programming in broad array of languages
Alan helps keep critters alive at the Living Planet Aquarium as a volunteer life support monitoring systems programmer, and so the aquarium can keep its name.
Alan Ashcroft on LinkedIn
SKILLS: Electrical design, programming in broad array of languages
Alan helps keep critters alive at the Living Planet Aquarium as a volunteer life support monitoring systems programmer, and so the aquarium can keep its name.
Alan Ashcroft on LinkedIn
EXPERIENCE: Mechanical engineering, process engineering
SKILLS: Part design and testing, process flow improvements
In Sam’s free time, he plays middle linebacker on a nine-man tackle football team. It’s a little league for full grown men.
Sam Jensen on LinkedIn
SKILLS: Part design and testing, process flow improvements
In Sam’s free time, he plays middle linebacker on a nine-man tackle football team. It’s a little league for full grown men.
Sam Jensen on LinkedIn
EXPERIENCE: Developed award-winning autonomous boats for naval competitions; engineering in lithium battery, analysis of fire risk from power outages, nuclear simulations. Designed a safety product using car horns for bicycles.
SKILLS: Programming in a broad array of languages
Vinny is an avid music lover and concert attender. He was a violinist/mandolinist for a professional string quartet in high school and a guitarist and multi-instrumentalist in a folk band.
Vinny Ruia on LinkedIn
SKILLS: Programming in a broad array of languages
Vinny is an avid music lover and concert attender. He was a violinist/mandolinist for a professional string quartet in high school and a guitarist and multi-instrumentalist in a folk band.
Vinny Ruia on LinkedIn
EXPERIENCE: Management at karate school and FireFly. Solves problems and creates processes for assembly line.
SKILLS: Lean Manufacturing, 4 Disciplines of Execution, Six Sigma, public speaking, conflict management, OSHA trained, MVAC
Dylan has snowboarded at every Utah resort that allows it and loves camping, hunting, fishing, and hiking. Probably totally unrelated to his 3rd degree black belt in Kenpo Karate and his blue belt in Brazilian Jiu Jitsu, he has broken 10 different bones in his body.
SKILLS: Lean Manufacturing, 4 Disciplines of Execution, Six Sigma, public speaking, conflict management, OSHA trained, MVAC
Dylan has snowboarded at every Utah resort that allows it and loves camping, hunting, fishing, and hiking. Probably totally unrelated to his 3rd degree black belt in Kenpo Karate and his blue belt in Brazilian Jiu Jitsu, he has broken 10 different bones in his body.
EXPERIENCE: HR, training, banking, leadership, management operations, and customer service in a range of industries
SKILLS: Leading and developing employees, building unity and engagement culture
Bryan enjoys lacrosse, fly fishing, golf, camping, and being outside with his family, especially his grandchildren.
Bryan Inkley on LinkedIn
SKILLS: Leading and developing employees, building unity and engagement culture
Bryan enjoys lacrosse, fly fishing, golf, camping, and being outside with his family, especially his grandchildren.
Bryan Inkley on LinkedIn
EXPERIENCE: Public accountant, ledger processes, reconciliations and preparation of financial statements, building/implementing accounting processes, assisting with external audits
SKILLS: Bilingual, financial reporting & analysis, vendor management, leadership, organizational skills, problem solving
Diana grew up in Guadalajara, Jalisco, Mexico and moved to Utah three years ago. She and her husband have one daughter.
Diana Jensen on LinkedIn
SKILLS: Bilingual, financial reporting & analysis, vendor management, leadership, organizational skills, problem solving
Diana grew up in Guadalajara, Jalisco, Mexico and moved to Utah three years ago. She and her husband have one daughter.
Diana Jensen on LinkedIn
EXPERIENCE: Production team leader, welder, engineering technician.
SKILLS: Certified weld technician (GMAW, SMAW, FCAW), SolidWorks 3D design, press brake technician, lathe/mill operator
Seth loves big game hunting and antler shed hunting. He’s an avid fisherman and outdoor enthusiast. You’d think he’d be hard to find because he’s so well camouflaged, but Seth is always there when we need him.
SKILLS: Certified weld technician (GMAW, SMAW, FCAW), SolidWorks 3D design, press brake technician, lathe/mill operator
Seth loves big game hunting and antler shed hunting. He’s an avid fisherman and outdoor enthusiast. You’d think he’d be hard to find because he’s so well camouflaged, but Seth is always there when we need him.
EXPERIENCE: Machinist for electronics, medical, amusement park ride, and job shop companies; machine shop management
SKILLS: Programming, operation and training on CNC mills & lathes, wire EDMs, and a wide variety of manual machines
Tony was a member of Cache County Search and Rescue for 20 years, as an EMT specializing in High Angle/Cave Rescue.
SKILLS: Programming, operation and training on CNC mills & lathes, wire EDMs, and a wide variety of manual machines
Tony was a member of Cache County Search and Rescue for 20 years, as an EMT specializing in High Angle/Cave Rescue.
EXPERIENCE: Optimizing supply chain and purchasing processes, teaching Math and Science, middle school principal
SKILLS: Team building, teaching, leadership, forecasting, logic application, data analysis
Heather loves to be outside hiking, gardening, camping, snow skiing, and riding her horse. She can also be found reading and playing the piano. She loves her husband and her 6 fabulous kids and 2 dogs.
Heather LeSueur on LinkedIn
SKILLS: Team building, teaching, leadership, forecasting, logic application, data analysis
Heather loves to be outside hiking, gardening, camping, snow skiing, and riding her horse. She can also be found reading and playing the piano. She loves her husband and her 6 fabulous kids and 2 dogs.
Heather LeSueur on LinkedIn
EXPERIENCE: Process engineering, leadership, setting up international operations in disc media storage and retail. Manages manufacturing and supply chain.
SKILLS: Quality and throughput metrics, supplier management and negotiations
Wayne has been blessed to be married to his best friend for 39 years. Throughout the years, he has enjoyed traveling, camping, and hiking with his family. He has also logged many hours watching his kids at sports and dance and enjoyed every minute of it. He really loves being part of something that is bigger than himself.
SKILLS: Quality and throughput metrics, supplier management and negotiations
Wayne has been blessed to be married to his best friend for 39 years. Throughout the years, he has enjoyed traveling, camping, and hiking with his family. He has also logged many hours watching his kids at sports and dance and enjoyed every minute of it. He really loves being part of something that is bigger than himself.
EXPERIENCE: 10 years working with harvesting equipment. Leads her team to optimize procedures and prioritize electrical assemblies.
SKILLS: Detail oriented, bilingual, organization, teamwork
One Christmas Eve, Veronica’s family had a “white elephant” gift exchange. She was gifted “Fish and Chips”: an actual live fish and a bag of chips! She of course kept the fish, and now every year that she manages to keep “Klaus” alive, she buys another fish. We haven’t been told if she still has the chips.
SKILLS: Detail oriented, bilingual, organization, teamwork
One Christmas Eve, Veronica’s family had a “white elephant” gift exchange. She was gifted “Fish and Chips”: an actual live fish and a bag of chips! She of course kept the fish, and now every year that she manages to keep “Klaus” alive, she buys another fish. We haven’t been told if she still has the chips.
EXPERIENCE: Team building and management in coatings, fabrication, safety, and facilities
SKILLS: Engineering drafting design, classical guitar
Jesús and his wife Evely have four children, including two that have worked at FireFly. Their son Jordan left his job at FireFly to serve a mission for his church. The Vegas family has many musical talents, and they love the outdoors—camping, hiking, biking, fishing, boating, and going on road trips together.
SKILLS: Engineering drafting design, classical guitar
Jesús and his wife Evely have four children, including two that have worked at FireFly. Their son Jordan left his job at FireFly to serve a mission for his church. The Vegas family has many musical talents, and they love the outdoors—camping, hiking, biking, fishing, boating, and going on road trips together.
EXPERIENCE: Facilitator in a broad range of industries to turn ideas into quantifiable results. Key role in developing Franklin Covey’s 4 Disciplines of Execution, best-selling author of Change: How to Turn Uncertainty Into Opportunity.
SKILLS: Applying strategy, execution and trust; highly rated keynote speaker.
Andy and his wife Suzie love spending time with their three beautiful children. He is an avid snow and water sports enthusiast and mountain biker.
Andy Cindrich on LinkedIn
SKILLS: Applying strategy, execution and trust; highly rated keynote speaker.
Andy and his wife Suzie love spending time with their three beautiful children. He is an avid snow and water sports enthusiast and mountain biker.
Andy Cindrich on LinkedIn
EXPERIENCE: Business consulting, banking, HR, and Capital Markets. As the Nasdaq’s Managing Director of the Southwest U.S., Liz worked with over 135 companies on successful new listings, representing over $117B in market value, including some of the highest profile IPOs in the world. Mentor at The Capital Factory.
Liz was awarded “Volunteer of the Year” by the Greater Austin Chamber of Commerce in 2019, Austin Business Journal’s “Profiles in Power, Women of Influence” in 2015, and was a Leukemia and Lymphoma Society 2018 “Woman of the Year” Pediatric Cancer Research Grant winner.
Liz Hocker on LinkedIn
Liz was awarded “Volunteer of the Year” by the Greater Austin Chamber of Commerce in 2019, Austin Business Journal’s “Profiles in Power, Women of Influence” in 2015, and was a Leukemia and Lymphoma Society 2018 “Woman of the Year” Pediatric Cancer Research Grant winner.
Liz Hocker on LinkedIn
EXPERIENCE: 5-time President and CEO and twice a Public Company President and CEO: 3 Turn-Arounds and 2 Hyper-growth brands. She is a proven global executive board member with a performance track record of transforming private, public and established businesses, including PepsiCo, The Dial Corp (now Henkel) and Cargill Inc. JuE brings corporate governance with compensation and marketing experience.
SKILLS: A culture-centric and social impact leader who motivates and inspires her team/s to execute with excellence, JuE has consistently been at the forefront in applying new technologies to drive efficiency while optimizing proven business processes.
JuE has been recognised by the Wall Street Journal as the Top 50 Women to Watch, Forbes 50 over 50, CEW Achiever’s Honoree, a finalist for the Ernst and Young EOY and received the International Alumnus Award from her alma mater The Australian National University (ANU).
JuE Wong on LinkedIn
SKILLS: A culture-centric and social impact leader who motivates and inspires her team/s to execute with excellence, JuE has consistently been at the forefront in applying new technologies to drive efficiency while optimizing proven business processes.
JuE has been recognised by the Wall Street Journal as the Top 50 Women to Watch, Forbes 50 over 50, CEW Achiever’s Honoree, a finalist for the Ernst and Young EOY and received the International Alumnus Award from her alma mater The Australian National University (ANU).
JuE Wong on LinkedIn
As an entrepreneur and operator, Christensen co-founded The Ensign Group, Inc. in 1999 and has played a pivotal role in its rise as the leading provider of skilled nursing and senior living services. In addition to cofounding Ensign and serving as its President and Chief Executive Officer for most of its history, he helped lead the spinoff of two other public companies and served on the Board of CTRE and The Pennant Group (where he continues to serve), further solidifying his reputation as a transformational leader in the healthcare sector.
EXPERIENCE: Practicing law in litigation, emphasizing direct sales and intellectual property litigation, bankruptcy and creditor/debtor rights. Former Aviation Intelligence Officer.
SKILLS: AV-Preeminent rating, Chambers USA: America’s Leading Lawyers
SKILLS: AV-Preeminent rating, Chambers USA: America’s Leading Lawyers
EXPERIENCE: Retired in 2021 from a 40-year career in media, higher education, state government, and the private sector. Val has served as Executive Director of the Utah Governor’s Office of Economic Development, President and CEO of the Utah Valley Chamber of Commerce, Vice President for University Relations and Advancement Vice President at Utah Valley University (where he played a key role in the lobbying and public relations efforts to move UVU to university status), and Director of Men’s Athletics at Brigham Young University. He currently serves as Community Ambassador for the Economic Development Corporation of Utah.
Val earned bachelor’s and master’s degrees from BYU in public relations and communications. He has been active in the community, serving on many boards. He and his wife, Nancy, have three children and 13 grandchildren and enjoy golf, skiing, snowshoeing, backpacking, pickleball, woodworking, and riding a tandem bike.
Val Hale on LinkedIn
Val earned bachelor’s and master’s degrees from BYU in public relations and communications. He has been active in the community, serving on many boards. He and his wife, Nancy, have three children and 13 grandchildren and enjoy golf, skiing, snowshoeing, backpacking, pickleball, woodworking, and riding a tandem bike.
Val Hale on LinkedIn
EXPERIENCE: Over 35 years of leadership experience in domestic and international business, government, and law. Board of Directors of publicly listed and privately held businesses, including serving as Chairman of Audit & Compliance, Risk and Compensation Committees.
SKILLS: Starting new businesses in transitioning or evolving market conditions. He is also bilingual and has regularly conducted complex business negotiations in both English and Spanish, with a deep understanding of diverse business and social cultures.
Max is a current member of the National Association of Corporate Directors (NACD) and the Latino Corporate Directors Association (LCDA).
M. Max Yzaguirre on LinkedIn
SKILLS: Starting new businesses in transitioning or evolving market conditions. He is also bilingual and has regularly conducted complex business negotiations in both English and Spanish, with a deep understanding of diverse business and social cultures.
Max is a current member of the National Association of Corporate Directors (NACD) and the Latino Corporate Directors Association (LCDA).
M. Max Yzaguirre on LinkedIn
EXPERIENCE: Over 20 years accounting across public sector and in privately held and publicly traded companies. Led financial operations and system improvements as Director of Finance at a publicly traded company.
SKILLS: Managerial and cost accounting, ERP system conversions, audit readiness, and financial statement organization. Passionate about ERP systems, specializing in cleaning up and consolidating financials to streamline operations and improve reporting accuracy.
Margo genuinely enjoys diving into spreadsheets, reports, and systems. When she’s not in front of a screen, you’ll likely find her golfing, bowling, or spending time with family and friends.
Margo Goodrich on LinkedIn
SKILLS: Managerial and cost accounting, ERP system conversions, audit readiness, and financial statement organization. Passionate about ERP systems, specializing in cleaning up and consolidating financials to streamline operations and improve reporting accuracy.
Margo genuinely enjoys diving into spreadsheets, reports, and systems. When she’s not in front of a screen, you’ll likely find her golfing, bowling, or spending time with family and friends.
Margo Goodrich on LinkedIn