Electric & Hybrid

FireFly Automatix has been pioneering electrically-driven systems in agriculture for over a decade. In 2022, FireFly sod harvesters saved owners over 2.2 million gallons of diesel, thanks to their hybrid efficiencies. Even more impactful, the new M100-AV mower is all electric and capable of mowing up to 25 acres on a single charge.

FireFly Automatix M100-AV


Our dream team of engineers has been reinventing turfgrass harvesting since 2010, propelling the industry forward ever since. Building on our harvesting automation, we now offer fully autonomous mowers for large areas, providing new solutions for labor challenges.

FireFly R300 hybrid harvester

Seasoned Manufacturing

We believe in keeping our manufacturing local, and we’ve invested heavily in our state-of-the-art factory in Salt Lake City. Raw steel comes in one door; finished harvesters and mowers drive out another. We keep every process in-house to make the best equipment with shortest wait times.

FireFly Automatix factory in Salt Lake City

Established Service Team

We’ve got your back! With an expert help desk, online support portal, and a growing network of regional service technicians and parts warehouses, we’re committed to helping you keep each and every FireFly sod harvester and mower up and running at its best.

FireFly Automatix service and sales team
Utah 100 award

FireFly Automatix was named Utah’s fastest growing company in 2016 and 2017. We’ve been among Utah’s 100 fastest growing companies 6 out of the past 7 years (2016-2022).

Lawn Solutions Australia
Turfgrass Producers of Florida
Texas Turfgrass Association
European Turfgrass Producers
Michigan Sod Growers Association
Turfgrass Growers Association
Utah Innovation Awards
Turfgrass Producers of Texas
Georgia Urban AG Council
Association des producteurs de gazon du Quebec
Nursery Sod Growers Association of Ontario
Utah Manufacturers Association logo