Executive Leadership and Board of Directors
Andrew Limpert, CEO, Board Member
Steven Aposhian, CTO, Board Chairman
Press Page
Releases
FireFly AMPs to Autonomously Mow the Fairways at the Black Desert Championship – First in the World
FireFly AMPs (Autonomous Mowing Platforms) will robotically mow the fairways at Southern Utah-based Black Desert Resort during the night, for the October 9 - 13, 2024 Black Desert Championship PGA Tour event, marking the first professional [...]
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FireFly Automatix Begins Offering Capital and Operating Leases to its Customers
After partnering with several leading financial institutions, FireFly Automatix is pleased to offer customers a lease finance option. Leases are available for up to $500,000 for its AMP™ “Autonomous Mowing Platform” and FireFly’s turfgrass harvesters.
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FireFly Automatix Welcomes The Santaluz Club as the Golf Industry’s First AMP Customer
After utilizing three AMP all-electric and autonomous mowers for over two-plus months on its golf course, Santaluz has not only seen increased productivity by using AMP, it now expects to realize annual savings and gained value [...]
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FireFly Has Hired Lindsay Jones as its Chief Financial Officer
FireFly Automatix has hired Lindsay Jones as its Chief Financial Officer. Jones has served a variety of high-growth, startup and established firms in executive roles. The FireFly Board believes Jones is ideally positioned to enhance senior [...]
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CEO and Public Company Leader JuE Wong Joins Board of Directors
Wong brings extensive private and public company growth experience to complement FireFly’s leadership in AV and EV-Driven Professional Turfgrass Mowing Technology.
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New Strategic Advisor M. Max Yzaguirre
M. Max Yzaguirre is a seasoned finance expert with over 35 years of leadership experience in domestic and international business.
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Blog Posts
A Leader in Electric Vehicles
We've been leveraging electric components to drive precision, productivity, and fuel economy since 2012. Building on our proven success with hybrid equipment, our lineup now includes all-electric mowers.
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FireFly Sponsors Local Cybersecurity Community Event: BSides Cache
FireFly developers brought an autonomous mower for a workshop called "Mower Mayhem" as a sponsor at a Utah cybersecurity conference.
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The Santaluz Club AMP Case Study
With the all-electric AMP, The Santaluz Club now mows all fairways autonomously and quietly in 4 - 4.5 hours, saving close to 2,000 hours annually, leading to financial gains of upward of $115,000/year and doubled productivity.
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Electric vs Hydraulic Harvest Data
Allowing for different run lengths and cutting durations, the R300 and AS3 cut with fairly comparable productivity in both wet and dry conditions. However, the R300 used about half as much fuel per pallet as the [...]
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Meet Longtime Advisor to FireFly: Andy Cindrich
A FireFly advisory board member for many years, Andy Cindrich’s personal mission statement is simple, yet powerful: To help teams and individuals win. We greatly appreciate Andy’s expertise and continued support.
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Val Hale Joins FireFly Advisory Board
Meet Val Hale, another dynamic addition to our Advisory Board. We’re thrilled to welcome him and the wealth of leadership experience he brings to FireFly Automatix.
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Press
Robot takeover! PGA Tour embraces big change at new event – Bunkered
Why nobody will mow the fairways at this week’s PGA Tour event – Golf Digest
A PGA Tour first: There are robot mowers at Black Desert Championship – Golfweek, USA Today
Firefly’s rebranded 5-gang robotic mower available as AMP L-100 – TurfNet
Autonomous night mowing at a PGA Tour event?his week’s PGA Tour event – Golf Course Industry
Three high-tech tools that could be game-changers for your course – Golfdom
Look what Utah ingenuity — and a desire to get out of work — has wrought – Deseret News
The Case for FireFly Automatix Becoming Utah’s Next “Unicorn,” Courtesy of Artificial Intelligence, EVs, and Grass – Utah Money Watch
Meet the autonomous mega-mower robot putting an end to grass cutting as we know it – Fox News
FireFly Automatix rolls out M100-AV mower – Lawn & Landscape
