New Robotics Customer Experience Department

Robotic mowers are powerful tools—but it’s people who unlock their full potential. Hear from our own Jack Anderson about how we are AMPlifying our support team with a brand-new department to ensure that we stay true

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Expanded Support Network: We’re Growing to Serve You Better

At FireFly, your success drives everything we do. That’s why we’re expanding our support network to be closer, faster, and more responsive—no matter where you are or which FireFly machines you operate.

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AMP-X100 Rotary Model

The AMP-X100 is the rotary model of FireFly's 100" electric autonomous mowing platform. 5-gang rotary cutting decks are low maintenance and ideal for taller mow heights.

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Smarter Stripes, Traditional Turf: Create 50/50 Mowing Patterns in QuickPlan

Looking to give your turf a classic finish or add visual variety to your mowing routine? By popular demand, the latest QuickPlan™ software update introduces a simple but powerful new feature: 50/50 mowing patterns.

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Why genuine FireFly parts (and FireFly-recommended components) matter more than you think

Every part has a purpose, and we make sure it does that job better, longer, and more reliably than the rest. That’s why we strongly recommend using genuine FireFly parts and FireFly-recommended components for any repair

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Experienced in Autonomy

Building on over a decade of automation experience in agriculture, FireFly Automatix now builds fully autonomous mowers for professional turf management in sports turf, golf, and beyond.

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Christopher R. Christensen Joins FireFly Automatix Board of Directors

FireFly Automatix is pleased to announce the appointment of Christopher R. Christensen to its Board of Directors. His extensive experience in founding and leading successful companies will be invaluable to FireFly Automatix's mission and future endeavors.

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FireFly Automatix Unveils Major Autonomy Software Update for AMP Mowers

FireFly Automatix, in partnership with Alliance Funding Group (AFG) is pleased to announce we have funded the first equipment lease for our Autonomous Mowing Platform (AMP) for Serrano Country Club.

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The First Leasing Customer for Robotic Mowing Equipment from FireFly Automatix is the Prestigious Serrano Country Club

FireFly Automatix, in partnership with Alliance Funding Group (AFG) is pleased to announce we have funded the first equipment lease for our Autonomous Mowing Platform (AMP) for Serrano Country Club.

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FireFly AMPs to Autonomously Mow the Fairways at the Black Desert Championship – First in the World

FireFly AMPs (Autonomous Mowing Platforms) will robotically mow the fairways at Southern Utah-based Black Desert Resort during the night, for the October 9 - 13, 2024 Black Desert Championship PGA Tour event, marking the first professional

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FireFly Automatix Begins Offering Capital and Operating Leases to its Customers

After partnering with several leading financial institutions, FireFly Automatix is pleased to offer customers a lease finance option. Leases are available for up to $500,000 for its AMP™ “Autonomous Mowing Platform” and FireFly’s turfgrass harvesters.

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FireFly Automatix Welcomes The Santaluz Club as the Golf Industry’s First AMP Customer

After utilizing three AMP all-electric and autonomous mowers for over two-plus months on its golf course, Santaluz has not only seen increased productivity by using AMP, it now expects to realize annual savings and gained value

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