Executive Leadership and Board of Directors
Andrew Limpert, CEO, Board Member
Steven Aposhian, CTO, Board Chairman
Articles & Resources
Articles
Childress Hall Elevates Course Management Through Autonomous Innovation
FireFly customer Childress Hall has quickly earned global recognition with its recent debut as a Top 100 Golf Course. Complementing its inspired designs amidst a spectacular sand hill backdrop is a strategic investment in advanced robotic
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FireFly Automatix Recognized with 2026 SFMA Innovative Award for its AMP-L100 Robotic Mower
FireFly Automatix has been named the recipient of the 2026 Innovative Award from the Sports Field Management Association (SFMA), recognizing its leadership in autonomous technologies that enhance the efficiency, consistency, and safety of turf management.
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FireFly Automatix Announces AMP-L100 Robotic Mower Advancements Ahead of GCSAA 2026
FireFly Automatix delivered a series of significant platform enhancements over the past year on its AMP-L100 robotic fairway mowers. FireFly continues to build on the AMP-L100’s connected architecture, with additional high-impact features scheduled for release in
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New Reel Mower Roller Brush System for AMP-L100
The FireFly AMP-L100 already delivers clean, consistent cuts. The new optional reel mower roller brush system takes it to the next level by keeping the rollers clean during every pass. You get a true height of
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Precision Turf Robotics Power Another PGA Tour Competition at Black Desert
Marking our third tournament at Black Desert Resort as agronomy sponsors, the return trip underscored the growing trust in FireFly’s precision turf robotics.
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JCB Fuel System Care that Prevents Costly Downtime
Clean fuel is critical to the performance and reliability of your JCB Tier 4 engine. A few simple steps can help you avoid issues and keep your machine running at its best.
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What’s new for 50/50 mow patterns in QuickPlan
FireFly’s QuickPlan™ software continues to redefine turf management. The latest updates enhance how 50/50 mow patterns are created, offering turf managers and operators more control, smoother centerlines, and consistent results across every fairway.
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Tips for reducing turf wear with QuickPlan
Healthy turf depends on more than sharp blades and consistent mowing. It also depends on how your mower travels the field.
Read MoreNews Releases
Childress Hall Elevates Course Management Through Autonomous Innovation
FireFly customer Childress Hall has quickly earned global recognition with its recent debut as a Top 100 Golf Course. Complementing its inspired designs amidst a spectacular sand hill backdrop is a strategic investment in advanced robotic
Read More
FireFly Automatix Recognized with 2026 SFMA Innovative Award for its AMP-L100 Robotic Mower
FireFly Automatix has been named the recipient of the 2026 Innovative Award from the Sports Field Management Association (SFMA), recognizing its leadership in autonomous technologies that enhance the efficiency, consistency, and safety of turf management.
Read More
FireFly Automatix Announces AMP-L100 Robotic Mower Advancements Ahead of GCSAA 2026
FireFly Automatix delivered a series of significant platform enhancements over the past year on its AMP-L100 robotic fairway mowers. FireFly continues to build on the AMP-L100’s connected architecture, with additional high-impact features scheduled for release in
Read More
Christopher R. Christensen Joins FireFly Automatix Board of Directors
FireFly Automatix is pleased to announce the appointment of Christopher R. Christensen to its Board of Directors. His extensive experience in founding and leading successful companies will be invaluable to FireFly Automatix's mission and future endeavors.
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FireFly Automatix Unveils Major Autonomy Software Update for AMP Mowers
FireFly Automatix, in partnership with Alliance Funding Group (AFG) is pleased to announce we have funded the first equipment lease for our Autonomous Mowing Platform (AMP) for Serrano Country Club.
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The First Leasing Customer for Robotic Mowing Equipment from FireFly Automatix is the Prestigious Serrano Country Club
FireFly Automatix, in partnership with Alliance Funding Group (AFG) is pleased to announce we have funded the first equipment lease for our Autonomous Mowing Platform (AMP) for Serrano Country Club.
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