Executive Leadership and Board of Directors
Andrew Limpert, CEO, Board Member
Steven Aposhian, CTO, Board Chairman
Press Page
Releases
FireFly AMPs to Autonomously Mow the Fairways at the Black Desert Championship – First in the World
FireFly AMPs (Autonomous Mowing Platforms) will robotically mow the fairways at Southern Utah-based Black Desert Resort during the night, for the October 9 - 13, 2024 Black Desert Championship PGA Tour event, marking the first professional [...]
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FireFly Automatix Begins Offering Capital and Operating Leases to its Customers
After partnering with several leading financial institutions, FireFly Automatix is pleased to offer customers a lease finance option. Leases are available for up to $500,000 for its AMP™ “Autonomous Mowing Platform” and FireFly’s turfgrass harvesters.
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FireFly Automatix Welcomes The Santaluz Club as the Golf Industry’s First AMP Customer
After utilizing three AMP all-electric and autonomous mowers for over two-plus months on its golf course, Santaluz has not only seen increased productivity by using AMP, it now expects to realize annual savings and gained value [...]
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FireFly Has Hired Lindsay Jones as its Chief Financial Officer
FireFly Automatix has hired Lindsay Jones as its Chief Financial Officer. Jones has served a variety of high-growth, startup and established firms in executive roles. The FireFly Board believes Jones is ideally positioned to enhance senior [...]
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CEO and Public Company Leader JuE Wong Joins Board of Directors
Wong brings extensive private and public company growth experience to complement FireFly’s leadership in AV and EV-Driven Professional Turfgrass Mowing Technology.
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New Strategic Advisor M. Max Yzaguirre
M. Max Yzaguirre is a seasoned finance expert with over 35 years of leadership experience in domestic and international business.
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Paul Richardson to Join our Board of Directors
As part of our initiative to build a highly skilled Board of Directors, we are fortunate to welcome former WPP Group CFO and board member Paul Richardson.
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Welcoming Liz Hocker to our Board of Directors
The first member of FireFly Automatix' independent Board of Directors is Liz Hocker. A former Nasdaq executive, Hocker has expertise in governance and is respected in the capital markets.
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FireFly Sponsors Local Cybersecurity Community Event: BSides Cache
FireFly developers brought an autonomous mower for a workshop called "Mower Mayhem" as a sponsor at a Utah cybersecurity conference.
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The Santaluz Club AMP Case Study
With the all-electric AMP, The Santaluz Club now mows all fairways autonomously and quietly in 4 - 4.5 hours, saving close to 2,000 hours annually, leading to financial gains of upward of $115,000/year and doubled productivity.
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Electric vs Hydraulic Harvest Data
Allowing for different run lengths and cutting durations, the R300 and AS3 cut with fairly comparable productivity in both wet and dry conditions. However, the R300 used about half as much fuel per pallet as the [...]
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Meet Longtime Advisor to FireFly: Andy Cindrich
A FireFly advisory board member for many years, Andy Cindrich’s personal mission statement is simple, yet powerful: To help teams and individuals win. We greatly appreciate Andy’s expertise and continued support.
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Val Hale Joins FireFly Advisory Board
Meet Val Hale, another dynamic addition to our Advisory Board. We’re thrilled to welcome him and the wealth of leadership experience he brings to FireFly Automatix.
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Charged up about our mower’s new name: the AMP
We couldn't be more AMPed about our mower's new name! AMP stands for Autonomous Mowing Platform and is powered by the latest in battery technology.
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