Category Archives: news

FireFly robotic fairway mower at Upper Course at Childress Hall
Childress Hall Elevates Course Management Through Autonomous Innovation

FireFly customer Childress Hall has quickly earned global recognition with its recent debut as a

Group of FireFly Automatix engineers at the Salt Lake City production facility holding the SFMA Innovator Award beside a newly completed autonomous mower
FireFly Automatix Recognized with 2026 SFMA Innovative Award for its AMP-L100 Robotic Mower

FireFly Automatix has been named the recipient of the 2026 Innovative Award from the Sports

R300C mini-roll precision automated turf harvester on green grass at a sod farm
Meet the R300C: A Smarter PATH Machine for Modern Turf Operations

Discover the new R300C Turf Harvester, FireFly’s most advanced Precision Automated Turf Harvester (PATH machine)

FireFly robotic mower driving autonomously between fairways
FireFly Automatix Announces AMP-L100 Robotic Mower Advancements Ahead of GCSAA 2026

FireFly Automatix delivered a series of significant platform enhancements over the past year on its

A FireFly robotic reel mower maintaining fairways for the Bank of Utah Championship at sunset
Precision Turf Robotics Power Another PGA Tour Competition at Black Desert

Marking our third tournament at Black Desert Resort as agronomy sponsors, the return trip underscored

FireFly Automatix ProSlab 165 turf harvester
Introducing the ProSlab 165 Turf Harvester: The Next-Generation PATH Machine for Smarter Turf Production

Switching to electric mowing isn’t just about emissions or fuel savings; it’s about cutting the

Close up of a FireFly Automatix ProSlab 165 turf harvester with engine compartment doors open, showing TorqueSync generator system and engine.
TorqueSync: Fully regenerative hybrid generator for turf harvesters

FireFly Automatix has developed TorqueSync™, a breakthrough approach to managing power demands on the company’s

FireFly Automatix mowers on a dark golf course with a water hazard and tournament structures in background, Albertsons Boise Open logos
FireFly Automatix Showcases Robotic Fairway Mowing at the Albertsons Boise Open

FireFly Automatix was honored to be a sponsor of the Korn Ferry Tour’s Albertsons Boise

AMP Rotary AMP-X100 FireFly Autonomous Mowing Platform on green grass field with red rock and snowy mountains in background
AMP-X100 Rotary Model

The AMP-X100 is the rotary model of FireFly's 100" electric autonomous mowing platform. Five rotary

Christopher R Christensen
Christopher R. Christensen Joins FireFly Automatix Board of Directors

FireFly Automatix is pleased to announce the appointment of Christopher R. Christensen to its Board