Val Hale Joins FireFly Advisory Board

Meet Val Hale, another dynamic addition to our Advisory Board. We’re thrilled to welcome him and the wealth of leadership experience he brings to FireFly Automatix.

Val Hale

I am thrilled to be involved with FireFly Automatix, one of Utah’s most innovative and impressive companies. Their manufacturing facilities and processes are extraordinary, and their leadership team is outstanding. Most important, however, is their ability to meet the needs of their customers in turf maintenance. I believe the new AMP autonomous, battery-powered mower will revolutionize the industry and make FireFly a household name among those who specialize in making grass healthy and beautiful. -Val Hale

Val Hale retired in 2021 after a 40-year career working in the media, higher education, the private sector, and state government. Currently, Hale serves as Community Ambassador for the Economic Development Corporation of Utah. For seven years, he was Executive Director of the Utah Governor’s Office of Economic Development, and prior to that assignment, he served as President and CEO of the Utah Valley Chamber of Commerce.

Val was Vice President for University Relations and Advancement Vice President at Utah Valley University for seven years. In those two capacities, he oversaw fundraising, legislative affairs, marketing, public relations, media relations, community relations, and alumni relations. He played a key role in the lobbying and public relations efforts to move UVU to university status.

Prior to joining UVU, Val worked for 22 years in the Brigham Young University Athletic Department, including five years as Director of Men’s Athletics.

Val earned bachelor’s and master’s degrees from BYU in public relations and communications. He has been active in the community, serving on many boards. He and his wife, Nancy, have three children and 13 grandchildren and enjoy golf, skiing, snowshoeing, backpacking, pickleball, woodworking, and—evidence that he understands the “epic TEAMwork” in our core purpose statement—riding a tandem bike.