EXPERIENCE: MBA, Company operations & leadership, finance value creation, pharmaceutical, energy technology, steel sander. Utah Business’ 2018 CEO of the Year.
SKILLS: Finance analysis, strategy, communication, organizational behavior

Andrew loves the outdoors. He raced Steve and Matt in motocross back in the 80’s.

EXPERIENCE: Mechanical engineer, Control systems software engineering
SKILLS: Automation, mechatronics, lean manufacturing, organizational optimization

Steve loves to fly fish and snowmobile. He cooks a mean Sunday dinner with a ridiculous array of flavor.

EXPERIENCE: MBA, Company leadership including grass farming and FireFly
SKILLS: Strategic planning, financial management, resource management
Matt loves mountain biking in Utah’s mountains, especially with his wife and kids.

EXPERIENCE: Masters of Accountancy, CPA, Financial and executive leadership, including navigating a SPAC-merger as CFO of TruGolf Holdings, co-founding an industrial loan corporation where he led efforts to grow assets to over $500 million, raising over $500 million in private and public markets, and serving as Executive VP and CFO of a privately held pharmacy benefits data analytics corporation
SKILLS: Functional controls, margin creation, PCAOB compliant audits, financial modeling, business strategy
LinkedIn

EXPERIENCE: Managing operations of grass farms and sales/service for FireFly
SKILLS: Lean production principles, expert operator of grass production and harvesting equipment.
Whether he’s on the track as a pro motocross racer or skiing or snowmobiling, Dan feels the need for speed.

EXPERIENCE: Graphic design, social media, brand management, content creation, elementary teacher, speech-language pathologist
SKILLS: Collaboration, writing, design for both print and web, board governance
Wendy loves every corner of the USA and has spent time in all 50 states with her family—hiking, kayaking, snorkeling, and rockhounding.

EXPERIENCE: Outside sales, development of multiple sales/service teams, top revenue producer at multiple companies
SKILLS: Understanding sales cycle, transitioning direct sales to dealer/distributor model, training and development, Help Desk
Dave is an avid outdoors lover with a passion for skiing, off-roading, canyoneering, and boating.

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EXPERIENCE: Warehouse and customer service
SKILLS: Problem solving, shipping team development and management
Rich loves spending time with his three children.

EXPERIENCE: Business operations and inventory management, moving startups to $25M+ and implementing over a dozen different enterprise systems
SKILLS: Ability to develop and manage multiple teams, leadership development, problem solving
John has had the great opportunity to travel most of the world and experience many cultures and diversities. He served 10 years in the U.S. Military and is a combat veteran.

EXPERIENCE: Automation, power train, system/machine design
SKILLS: Leads engineering teams (development, product, manufacturing)
Eric spent 10 years as a cannoneer in the national guard. His favorite part was a mobilization to New Orleans to help clean up after hurricanes Katrina and Rita. Eric loves growing a big garden and raising animals on his backyard farm.

EXPERIENCE: Automated test systems for medical equipment, aerospace, automotive; system/machine design
SKILLS: strategy, electrical power train systems, CAD, manufacturing design, mechanical design, hydraulics, simulations, electric machinery
The first book Will checked out from the library was about how airplanes and rockets fly. He was unable to read it, so his mom read it to him; he still remembers the pictures. It took him 20 years to gain sufficient education to understand it.

EXPERIENCE: Mechanical design and analysis (static finite element, non-linear finite element, and flow for thermal and fluids)
SKILLS: SolidWorks, welding, road cycling, ski mountaineering, photography
Mark used to sleep in, and then he turned eleven. He pushes himself to new limits outdoors and interviews extraordinary people on his podcast. He works at FireFly because he believes we truly have the capacity to change the world.

EXPERIENCE: Software engineering, developed IoT connectivity for outdoor cooking, remote networking infrastructure, user interface apps, cloud data storage
SKILLS: broad software and programming competence for Linux, database, web, cloud services, and IoT
Cody once built a “psychic cyborg octopus” robot that accurately predicted the last 4 matches of the 2012 World Cup. Building small and simple robots is a favorite activity that he shares with his daughters.

EXPERIENCE: Warehouse autonomous mobile robots, computer vision, AI, distributed computing, unmanned underwater vehicles, former Mandarin Chinese linguist, current Naval officer – Cyber
SKILLS: Reliable robotics systems, simulations, AI, leadership
Walter loves teaching robotics to kids and kids at heart.

EXPERIENCE: Manufacturing test engineer in cable/sat TV equipment, on-demand video, telephone/modem manufacturing, home automation, and computer processor manufacturing
SKILLS: Electrical design, programming in broad array of languages
Alan helps keep critters alive at the Living Planet Aquarium as a volunteer life support monitoring systems programmer, and so the aquarium can keep its name.

EXPERIENCE: Mechanical engineering, process engineering
SKILLS: Part design and testing, process flow improvements
In Sam’s free time, he plays middle linebacker on a nine-man tackle football team. It’s a little league for full grown men.

EXPERIENCE: Developed award-winning autonomous boats for naval competitions; engineering in lithium battery, analysis of fire risk from power outages, nuclear simulations. Designed a safety product using car horns for bicycles.
SKILLS: Programming in a broad array of languages
Vinny is an avid music lover and concert attender. He was a violinist/mandolinist for a professional string quartet in high school and a guitarist and multi-instrumentalist in a folk band.

EXPERIENCE: Management at karate school and FireFly. Solves problems and creates processes for assembly line.
SKILLS: Lean Manufacturing, 4 Disciplines of Execution, Six Sigma, public speaking, conflict management, OSHA trained, MVAC
Dylan has snowboarded at every Utah resort that allows it and loves camping, hunting, fishing, and hiking. Probably totally unrelated to his 3rd degree black belt in Kenpo Karate and his blue belt in Brazilian Jiu Jitsu, he has broken 10 different bones in his body.

EXPERIENCE: HR, training, banking, leadership, management operations, and customer service in a range of industries
SKILLS: Leading and developing employees, building unity and engagement culture
Bryan enjoys lacrosse, fly fishing, golf, camping, and being outside with his family, especially his grandchildren.

EXPERIENCE: Public accountant, ledger processes, reconciliations and preparation of financial statements, building/implementing accounting processes, assisting with external audits
SKILLS: Bilingual, financial reporting & analysis, vendor management, leadership, organizational skills, problem solving
Diana grew up in Guadalajara, Jalisco, Mexico and moved to Utah three years ago. She and her husband have one daughter.

EXPERIENCE: Production team leader, welder, engineering technician.
SKILLS: Certified weld technician (GMAW, SMAW, FCAW), SolidWorks 3D design, press brake technician, lathe/mill operator
Seth loves big game hunting and antler shed hunting. He’s an avid fisherman and outdoor enthusiast. You’d think he’d be hard to find because he’s so well camouflaged, but Seth is always there when we need him.

EXPERIENCE: Machinist for electronics, medical, amusement park ride, and job shop companies; machine shop management
SKILLS: Programming, operation and training on CNC mills & lathes, wire EDMs, and a wide variety of manual machines
Tony was a member of Cache County Search and Rescue for 20 years, as an EMT specializing in High Angle/Cave Rescue.

EXPERIENCE: Optimizing supply chain and purchasing processes, teaching Math and Science, middle school principal
SKILLS: Team building, teaching, leadership, forecasting, logic application, data analysis
Heather loves to be outside hiking, gardening, camping, snow skiing, and riding her horse. She can also be found reading and playing the piano. She loves her husband and her 6 fabulous kids and 2 dogs.

EXPERIENCE: Process engineering, leadership, setting up international operations in disc media storage and retail. Manages manufacturing and supply chain.
SKILLS: Quality and throughput metrics, supplier management and negotiations
Wayne has been blessed to be married to his best friend for 39 years. Throughout the years, he has enjoyed traveling, camping, and hiking with his family. He has also logged many hours watching his kids at sports and dance and enjoyed every minute of it. He really loves being part of something that is bigger than himself.

EXPERIENCE: 10 years working with harvesting equipment. Leads her team to optimize procedures and prioritize electrical assemblies.
SKILLS: Detail oriented, bilingual, organization, teamwork
One Christmas Eve, Veronica’s family had a “white elephant” gift exchange. She was gifted “Fish and Chips”: an actual live fish and a bag of chips! She of course kept the fish, and now every year that she manages to keep “Klaus” alive, she buys another fish. We haven’t been told if she still has the chips.

EXPERIENCE: Team building and management in coatings, fabrication, safety, and facilities
SKILLS: Engineering drafting design, classical guitar
Jesús and his wife Evely have four children, including two that have worked at FireFly. Their son Jordan left his job at FireFly to serve a mission for his church. The Vegas family has many musical talents, and they love the outdoors—camping, hiking, biking, fishing, boating, and going on road trips together.

EXPERIENCE: Facilitator in a broad range of industries to turn ideas into quantifiable results. Key role in developing Franklin Covey’s 4 Disciplines of Execution, best-selling author of Change: How to Turn Uncertainty Into Opportunity.
SKILLS: Applying strategy, execution and trust; highly rated keynote speaker.
Andy and his wife Suzie love spending time with their three beautiful children. He is an avid snow and water sports enthusiast and mountain biker.

EXPERIENCE: Business consulting, banking, HR, and Capital Markets. As the Nasdaq’s Managing Director of the Southwest U.S., Liz worked with over 135 companies on successful new listings, representing over $117B in market value, including some of the highest profile IPOs in the world. Mentor at The Capital Factory.
Liz was awarded “Volunteer of the Year” by the Greater Austin Chamber of Commerce in 2019, Austin Business Journal’s “Profiles in Power, Women of Influence” in 2015, and was a Leukemia and Lymphoma Society 2018 “Woman of the Year” Pediatric Cancer Research Grant winner.

EXPERIENCE: Decades of Global 500 company transactions to assist in the execution of capital formation and growth strategies, former WPP Group CFO and board member, non-executive director of two companies associated with WPP Group, board member of Ceva Group PLC (a subsidiary of Apollo) as Chairman of the Audit Committee, Assistant Treasurer of Beecham Group (now GlaxoSmithKline), Deputy Treasurer at Hanson Trust. Trained as a Chartered Accountant in London with KPMG and is a Fellow of the Association of Corporate Treasurers.
SKILLS: Finance, information technology, procurement, M&A, property, treasury, taxation, internal audit, and social responsibility initiatives.
Paul was awarded the FTSE 100 Finance director of the year in 2007.

EXPERIENCE: 5-time President and CEO and twice a Public Company President and CEO: 3 Turn-Arounds and 2 Hyper-growth brands. She is a proven global executive board member with a performance track record of transforming private, public and established businesses, including PepsiCo, The Dial Corp (now Henkel) and Cargill Inc. JuE brings corporate governance with compensation and marketing experience.
SKILLS: A culture-centric and social impact leader who motivates and inspires her team/s to execute with excellence, JuE has consistently been at the forefront in applying new technologies to drive efficiency while optimizing proven business processes.
JuE has been recognised by the Wall Street Journal as the Top 50 Women to Watch, Forbes 50 over 50, CEW Achiever’s Honoree, a finalist for the Ernst and Young EOY and received the International Alumnus Award from her alma mater The Australian National University (ANU).

EXPERIENCE: Practicing law in litigation, emphasizing direct sales and intellectual property litigation, bankruptcy and creditor/debtor rights. Former Aviation Intelligence Officer.
SKILLS: AV-Preeminent rating, Chambers USA: America’s Leading Lawyers

EXPERIENCE: Retired in 2021 from a 40-year career in media, higher education, state government, and the private sector. Val has served as Executive Director of the Utah Governor’s Office of Economic Development, President and CEO of the Utah Valley Chamber of Commerce, Vice President for University Relations and Advancement Vice President at Utah Valley University (where he played a key role in the lobbying and public relations efforts to move UVU to university status), and Director of Men’s Athletics at Brigham Young University. He currently serves as Community Ambassador for the Economic Development Corporation of Utah.
​Val earned bachelor’s and master’s degrees from BYU in public relations and communications. He has been active in the community, serving on many boards. He and his wife, Nancy, have three children and 13 grandchildren and enjoy golf, skiing, snowshoeing, backpacking, pickleball, woodworking, and riding a tandem bike.

EXPERIENCE: Over 35 years of leadership experience in domestic and international business, government, and law. Board of Directors of publicly listed and privately held businesses, including serving as Chairman of Audit & Compliance, Risk and Compensation Committees.
SKILLS: Starting new businesses in transitioning or evolving market conditions. He is also bilingual and has regularly conducted complex business negotiations in both English and Spanish, with a deep understanding of diverse business and social cultures.
Max is a current member of the National Association of Corporate Directors (NACD) and the Latino Corporate Directors Association (LCDA).