AMP Your Productivity

Autonomous. All Electric. 100-in 5-gang Reel Mower.

Be a part of the future of mowing.

FireFly Automatix Recognized with 2026 SFMA Innovative Award for its AMP-L100 Robotic Mower

FireFly Automatix has been named the recipient of the 2026 Innovative Award from the Sports Field Management Association (SFMA), recognizing its leadership in autonomous technologies that enhance the efficiency, consistency, and safety of turf management.

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Upcoming Events

Find details and registration links about trade shows we will be attending. Come visit us to learn more about the advantages of FireFly's precision turf robotics!

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Meet the R300C: A Smarter PATH Machine for Modern Turf Operations

Discover the new R300C Turf Harvester, FireFly’s most advanced Precision Automated Turf Harvester (PATH machine) yet. Featuring the innovative TorqueSync™ regenerative power system, intuitive controls, and Mercury harvest reporting for unmatched productivity, reliability, and ROI.

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FireFly Automatix Announces AMP-L100 Robotic Mower Advancements Ahead of GCSAA 2026

FireFly Automatix delivered a series of significant platform enhancements over the past year on its AMP-L100 robotic fairway mowers. FireFly continues to build on the AMP-L100’s connected architecture, with additional high-impact features scheduled for release in 2026.

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New Reel Mower Roller Brush System for AMP-L100

The FireFly AMP-L100 already delivers clean, consistent cuts. The new optional reel mower roller brush system takes it to the next level by keeping the rollers clean during every pass. You get a true height of cut, consistent performance, and a sharp, even finish across your fairways.

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Precision Turf Robotics Power Another PGA Tour Competition at Black Desert

Marking our third tournament at Black Desert Resort as agronomy sponsors, the return trip underscored the growing trust in FireFly’s precision turf robotics.

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2026 SFMA Innovative Award

Recognized by Sports Field Management Association with the 2026 Innovator Award