Category Archives: Press Release

FireFly robotic fairway mower at Upper Course at Childress Hall
Childress Hall Elevates Course Management Through Autonomous Innovation

FireFly customer Childress Hall has quickly earned global recognition with its recent debut as a

Group of FireFly Automatix engineers at the Salt Lake City production facility holding the SFMA Innovator Award beside a newly completed autonomous mower
FireFly Automatix Recognized with 2026 SFMA Innovative Award for its AMP-L100 Robotic Mower

FireFly Automatix has been named the recipient of the 2026 Innovative Award from the Sports

FireFly robotic mower driving autonomously between fairways
FireFly Automatix Announces AMP-L100 Robotic Mower Advancements Ahead of GCSAA 2026

FireFly Automatix delivered a series of significant platform enhancements over the past year on its

Christopher R Christensen
Christopher R. Christensen Joins FireFly Automatix Board of Directors

FireFly Automatix is pleased to announce the appointment of Christopher R. Christensen to its Board

FireFly AMP autonomous mower on golf course with AMP wordmark
FireFly Automatix Unveils Major Autonomy Software Update for AMP Mowers

FireFly Automatix, in partnership with Alliance Funding Group (AFG) is pleased to announce we have

Serrano Country Club leaders Brandon Wagner Josh Rumsey Paul Koojoolian with their new FireFly AMP mower
The First Leasing Customer for Robotic Mowing Equipment from FireFly Automatix is the Prestigious Serrano Country Club

FireFly Automatix, in partnership with Alliance Funding Group (AFG) is pleased to announce we have

two firefly amp mowers at black desert resort golf course
FireFly AMPs to Autonomously Mow the Fairways at the Black Desert Championship – First in the World

FireFly AMPs (Autonomous Mowing Platforms) will robotically mow the fairways at Southern Utah-based Black Desert

AMP mower with title: FireFly Automatix launches leasing program
FireFly Automatix Begins Offering Capital and Operating Leases to its Customers

After partnering with several leading financial institutions, FireFly Automatix is pleased to offer customers a

Two FireFly AMP mowers at The Santaluz Club
FireFly Automatix Welcomes The Santaluz Club as the Golf Industry’s First AMP Customer

After utilizing three AMP all-electric and autonomous mowers for over two-plus months on its golf

Lindsay Jones
FireFly Has Hired Lindsay Jones as its Chief Financial Officer

FireFly Automatix has hired Lindsay Jones as its Chief Financial Officer. Jones has served a