Switching to a FireFly was an absolute game changer. We have always been able to meet our demand, if just barely, but with the FireFly, we’re able to seek out new customers and harvest more grass in the same amount of time as before.

FireFly’s service has been almost better than the machine. Colby, Tarl, Dave Strickland, and the rest of the team have made sure that this machine is productive. It’s one thing to design and build a machine like this, but it’s another thing entirely to put together a service team capable of keeping it running.”Hunter Milligan, Owner, Sod South, Wilmington, North Carolina

Let me start by saying WOW! After my 23 years…I’ve driven a lot of machinery, but this is very different.

The Firefly R300 is so advanced, such a joy to drive, air ride swivel seat for comfort and visibility, sound proof cab with visibility all round and access to absolutely everything…There are 3 separate ways to scrap a bad roll without leaving the seat, it is so user-friendly. Every pallet has perfect flap positioning and the pallets look great.

We can save settings for different land conditions, with one button I can change the whole setup of the machine and its [74hp] engine means we use a lot less fuel and no adblue meaning no regen cycles. The harvester only uses 35hp to operate as the Cut-off, Rollup, Conveyor and Stacker are all electrically-driven. I filled the machine with fuel on Monday, did four days harvesting without having to refuel which is a massive saving.

This machine fits our model perfectly for the odd sizes that we lift. I have lifted all of our internet pallets this week sending odd size pallets out without handballing a single roll.Dan Touchin, Feltwell Harvest Manager, Harrowden Turf, Norfolk, United Kingdom

It’s the fastest slab harvester on the market. It also leaves zero waste in the field. We get a better harvest yield and our customers get the freshest sod possible.Mark McWhorter, NG Turf, Georgia
World’s best slab harvester.Brandon Chambley, Sod Atlanta, Georgia
We have been in this game for 36 years, from hand cutters to a new FireFly, and everything else in between. This is a great industry, but the biggest hassle for farmers across the world is harvesting, and it looks like FireFly has cracked the nut in that regard, well and truly. That nut cracker is made up of many pieces: reliability, simplicity, ease of service, operator comfort, factory backup, and above all, productivity.

We witness regularly a 3:1 increase in productivity over our other auto machines, and that is a huge one for us—less people, less gear in the field, less fuel etc—just more productivity per dollar invested. The thing that attracted us to FireFly’s product initially was that the whole process has been attacked from a different angle, a whole new platform of technology, advanced design functions, indestructible construction techniques, but above all of that, these guys actually care about how your machines perform. The other thing is, it stays in the paddock all day working. I think our operator is going to start getting his mail diverted to a letterbox in the thing, he nearly sleeps in it.Lynn Davidson, Managing Director of Jimboomba Turf, QLD Australia

With a shifting customer base, we decided to change from hand-stacked rolls to automated slabs, and the FireFly seemed like the best machine for that. The stacker is very smooth and consistent, making a nice square pallet that is a lot more stable for transport. It’s easy to adjust to varying conditions and soil strengths. It has great visibility. We appreciate the service that FireFly provides, both remotely and in person.Brent Redman, Buchanan Turf, NSW Australia
The benefit of having a smart machine like a FireFly is that it produces the turf in a much more efficient manner from a labor standpoint and also from a production amount of grass we are taking out of the field. As an end user of FireFly’s equipment, I don’t know a lot about how it works, but it works, and that’s what’s important.Lindy Murff, Murff Turf Farms, Texas
The ProSlab 155 makes it easier to cut our grass so that we can deliver it to our customers even quicker!William Gavranovich, Jr., All Seasons Turf Grass, Texas
The FireFly harvester shows up to work on time, ready to work. It’s reliable. A customer told me that we had the best looking grass he’d ever seen, because it was so neatly stacked. The machine’s easy to maintain. When I make a phone call, the staff at FireFly knows their machine. That saves a lot of down time. The ProSlab is also easy to operate. I love that I can get something done on the weekends, when I’m just a one man operation.Kyonil McKee, Production Manager, Wilderness Turf, Louisiana
The secret weapon of FireFly is that the cutter head outperforms everybody else. The yield off this machine is about 3:1 compared to the other automated harvesters that we have, plus the hand-stacks. Also, the cab is quiet and comfortable. You can spend the whole day in there. None of my operators have come back complaining that they’re tired out or have a crick in their neck. Another thing I love is the fuel economy. We’re averaging probably 1-2 gallons per hour less over the competitor.Brandon Chambley, Farm Manager, Sod Atlanta, Georgia
We’re very concerned with labor, and what that looks like in the future. It’s getting very, very difficult to find good help, and that was one of the reasons we chose to invest in automation for our sod harvesting. By doing so, it’s a one man operation, with the hopes of making us much, much more efficient.Eric Hjort, Tater Farms, Florida
Comfortable to operate and great visibility! Nothing quite like a FireFly! The FireFly ProSlab 155 stacks perfect pallets all day long.Woerner Turf, Alabama

Two ProSlabs


FireFly is saving me lots of money. Their depth control units run quieter and cut better. I am completely satisfied.Daniel Weertz, Blue Valley Sod, Minnesota
The depth control is tremendous. It made it cut like a new machine. We’re not having to mess with it at all. The biggest thing is the bushings. They don’t wear out. FireFly’s sensors are more durable.Jim Keeven, SelecTurf, Missouri
FireFly’s hydraulic depth control system has worked well for different conditions and everything is holding together well. Now we have a lot more consistency. There is no more vibration in the head. It holds position better, so we can get a better cut.Kurt Schwieder, Idaho Sod, Idaho
The greaseless bushing pins on the FireFly parts are definitely better. Definitely!Les Phillips, Phillips Turf Farms, Utah
The FireFly flipper ladder holds up much better than the original.Steve Chont, Waltz Green Acres, Michigan
The FireFly Rollup Arms are definitely an upgrade. Their simple design is built to last.Gary Turner, Turner Turf Farms, Utah
I’ve had a lot less problems since I got the FireFly sensors.Curtis Blasingame, AG Sod, California


10/30/2020: Utah’s fastest growing companies for 2020 (MWCN)

8/20/2020: SBA Administrator Carranza visits FireFly Automatix during Salt Lake City trip (KUTV)

10/30/2019: FireFly Automatix listed among Utah’s 100 fastest growing companies for 2019 (MWCN)

2/20/2019: $9 Billion Smart Harvest Market – Global Forecast to 2023: Key Players are Robert Bosch, Smart Harvest, and Firefly Automatix (Research and Markets)

11/1/2018: FireFly Automatix again joins the list of Utah’s 100 fastest growing companies for 2018 (MWCN)

3/22/2018: FireFly Automatix’ Andrew Limpert Named Utah Business CEO of the Year (CNBC)

3/17/2018: Andrew Limpert: CEO of the Year (Utah Business)

3/15/2018: FireFly Automatix’s new self-propelled hybrid mower ‘cuts costs’ (Robotics & Automation News)

3/7/2018: Autonomous Solutions, Inc. Provides Automation for FireFly Automatix High-performance Turf Mower

2/22/2018: How we handled adversity has been our key to business success (Silicon Slopes)

2/15/2018: FireFly Automatix: The grass is green for Steven Aposhian and Utah’s savvy turf equipment manufacturer (Company Week)

2/14/2018: FireFly Automatix’s new self-propelled, hybrid mower cuts cost per acre mowed (AgriTech Tomorrow)

10/10/2017: MountainWest Capital Network Names FireFly Automatix the Fastest Growing Company in Utah for the Second Year in a Row (Business Insider)

10/10/2017: FireFly Automatix repeats as fastest-growing Utah company (Deseret News)

5/10/2017: Stoel Rives Innovation Awards: Celebrating Utah’s inventive companies and technologies (Utah Business)

4/30/2017: Eight inventions receive Utah Innovation Awards at recent dinner (Enterprise: Utah’s Business Journal)

4/28/2017: Briefs: Top innovators, Merit, Wadsworth (The Salt Lake Tribune)

4/26/2017: FireFly Automatix ProSlab 155 turf harvester wins Utah Innovation Award
FireFly Automatix ProSlab 155 automated turf harvester honored with Utah Innovation Award (AZoRobotics)

3/27/2017: FireFly’s ProSlab 155 named finalist for Utah Innovation Awards

1/25/2017: FireFly Automatix wins the 2017 Entrepreneur Excellence Award (Northfront Entrepreneur Alliance)

11/22/2016: This self-propelled turf harvester makes your turf farm more productive (Interesting Engineering)

11/17/2016: This machine scoops up perfect slabs of lawn (Insider)

10/25/2016: FireFly Automatix named fastest growing company in Utah (Ogden Standard Examiner)

10/18/2016: FireFly Automatix, Inc: Fastest Growing Company in Utah According to MountainWest Capital Network
“During a time when Utah continues to break all economic indicators as one of the hottest growth states in the country, we’re very pleased to honor Firefly Automatix, Inc. as this year’s fastest growing company in Utah.”
Utah 100

9/7/2016: MountainWest Capital Network releases Utah 100 fastest growing companies

7/4/2016: FireFly Equipment ProSlab-155 (eQuipTellsIt)
“At FireFly Equipment, the diverse team of engineers and turf farmers strikes the perfect balance between industry insight and innovation.”

6/2/2016: Five keys to mechatronic success (Mechatronic Tips by Design World)
“..the entire engineering team at FireFly has decades of design, test, design for reliability and manufacturing process expertise, which has resulted in what is one of the most reliable products in agricultural equipment.”

4/13/2016: Mechatronic Developments Enable Smart Turf Equipment (Automation World)
“a highly optimized system”

OEM Off Highway cover4/8/2016: Automation Turns the Hardest Job into the Easiest (OEM Off-Highway cover story)
“FireFly optimized the operator experience by integrating the latest computing technology into the harvester. Its Intelligent Digital Control system features an interface with a simplified design and intuitive controls to make machine operation as easy as possible.”

4/6/2016: Automation in Agriculture—how FireFly’s turf harvesting machine ups productivity (Control Design)
“Bringing a high-end control system, programming and mechanical design to FireFly’s automated turf harvesting machine proves technology and automation work well in agriculture applications. Not only is the FireFly ProSlab 155 more efficient and productive compared to what was originally available in industry, it also connects to the Internet of Things (IoT) to bring even more technology to the field.”

3/24/2016: A smart harvesting machine boosts productivity (Design Products & Applications)
“higher revenue and major cost savings for commercial farmers”

3/19/2016: A Harvest Factory on Wheels: Turf cutting technology makes wide footprint (Farm Journal)
“FireFly Equipment’s new ProSlab 155 turf harvester is at the vanguard of agricultural IoT application, aimed at increased precision and efficiency. The leap in efficiency, with less fuel consumption and faster harvest speeds, isn’t limited to turf growers. The technology has implications for the entire agricultural equipment industry, says Nick Butler, senior group manager, National Instruments (NI).”

3/17/2016: CompactRIO Enables FireFly Harvesters to Cut 20% Faster (OEM Off-Highway)

2/4/2016: Smart Turf Harvesting Machine Boosts Productivity and Reduces Cost (National Instruments)
“FireFly Equipment, a maker of smart and efficient automated turf harvesting equipment, designed a revolutionary new turf harvesting machine, the ProSlab 155, which combines cutting-edge mechanical, electrical, and software systems based on the LabVIEW RIO architecture…The machine can consistently stack turf slabs over millions of cycles per year, which improves speed and reliability greatly.”

9/8/2015: Wheels: LabVIEW helps smart turf-harvesting machine boost productivity, reduces costs (Design Fax)

8/18/2015: Graphical Programming Allows Small Staff to Design Big Machine (Design News)
“a remarkable engineering achievement”

8/10/2015: Industrial-strength lawnmower stars at NIWeek (Control Design)
“You’ll never think about cutting the grass in quite the same way again.”

8/7/2015: National Instruments Lays Claim to Testing the Industrial Internet of Things (Digital Engineering)

8/5/2015: Ag-Tech Turf Cutter/Harvester depends on Zynq-based NI CompactRIO controller for precision parallel control loops (XILINK)

8/4/2015: LabVIEW speeds up turf harvesting machine (Automation.com)
“integrating the latest technology”

8/4/2015: Cutting Edge Tech, Robots, Sensors on Display at NI Week (Design World YouTube video)

FireFly ProSlab 155

The only harvester company endorsed by Harmony Outdoor Brands.

Harmony Outdoor Brands