FireFly Automatix’ Andrew Limpert named Utah Business CEO of the Year

FireFly AutomatixPress Release

According to Utah Governor Gary Herbert, Limpert “brings the kind of experience and vision needed to help an innovative product not just gain a foothold within a competitive industry, but also to dramatically increase its market share.”

Andrew Limpert CEO of the Year

SALT LAKE CITY—March 22, 2018—FireFly Automatix CEO Andrew Limpert is one of Utah Business‘ 2018 CEOs of the Year. At a luncheon this month, the magazine honored Limpert in the small business category, touting his experience turning the once-struggling robotic-focused Ag equipment manufacturing company into an industry leader and the fastest growing company in Utah two years in a row. Watch Utah Business’ video about Limpert at

Since Limpert joined FireFly in 2015, the company has increased revenue from $2.2 million in 2014 to over $15 million in 2017; won a 2017 Stoel Rives Utah Innovation Award for its automated turf harvester; opened new service locations in Florida and Alabama; improved the manufacturing of its turf harvesters from 4-6 weeks each to about four days; and expanded its product line to include an automated turf mower designed to cut costs per acres mowed.

“Andrew brings the kind of experience and vision needed to help an innovative product not just gain a foothold within a competitive industry, but also to dramatically increase its market share,” said Utah Gov. Gary Herbert in Utah Business’ March issue.

Over his 20+ year career in business, Limpert has demonstrated convincing patterns of growth execution, helping both public and private entities redefine their paths for success. Prior to joining FireFly, he spent eight years as the chief financial officer at Profile Energy, where he earned a Utah Business CFO of the Year award, with Profire Energy CEO Brent Hatch calling him the “driving force in building our business and defining our future.” He’s also founded, funded and consulted with numerous other successful businesses, both private and public.

Matt Aposhian, FireFly’s president and chief operating officer attributed the company’s success in large part to Limpert’s ability to build people up – employees and counterparts alike. “I’d call him the Michael Jordan of this business,” he said. “He is fantastic in his own abilities, but he doesn’t just pat his own back. He’s not just a charismatic leader. He makes everyone around him better – and has made the company better. We definitely wouldn’t be where we are without him.”

New self-propelled, hybrid mower cuts cost per acre mowed

FireFly AutomatixPress Release

First Mower of Its Kind Leverages, Applies Same Efficiencies as the Company’s Award-Winning Automated Harvester Used by Turf Farms Worldwide; Mower Highlighted at Turfgrass Producers International in Tucson This Week

FireFly Automatix M220 mower
SALT LAKE CITY—Feb 14, 2018—FireFly Automatix, Inc. today launched the M220, a revolutionary self-propelled, hybrid turf mower that enables the fastest precision cut possible, while decreasing the average cost per acre. The automated, high-performance mower will be highlighted this week at Turfgrass Producers International (TPI) in Tucson, Arizona.

“The M220 represents a paradigm shift in turf farm mowing,” said Steve Aposhian, the company’s founder and CTO. “Like our ProSlab turf harvester, the mower has been designed and purpose-built from the ground up to be the most efficient mowing machine on the market. We’re in the business of creating value for our customers, and by combining proven best-of-breed technologies with new innovations, we deliver on that promise.”

According to FireFly CEO Andrew Limpert, increasing labor costs and labor shortages in areas previously flooded with available workers continue to threaten the future of farming in the United States and beyond, so automating manual repetitive tasks is critical to its survival. “While sod harvesting only happens once a year, it needs to be mowed weekly to keep it healthy, so we’ve expressly designed and built this mower from the engine to the decks for this specific and necessary task, with future versions offering even more autonomy,” Limpert said. “As a result, farmers can trust they will get a perfect cut every time without requiring increasingly scarce and costly labor.”

Unlike other industrial mowers, the M220 features:

• Front-mounted mowing decks for a 22-foot-wide precision cut (with speeds up to 10 mph) before anything runs over the turf.
• One-touch height adjustments, enabling operators to change the height while maintaining the precise level of the mower’s decks.
• High flotation tires and balanced design, which keep fields in great condition, minimizing soil compaction and rutting.
• No PTOs—The M220’s elegant design allows direct power transfer without gears and power take-off (PTO) shafts to wear out. Eliminating PTO’s provides increased safety, more efficient power, and decreased ongoing maintenance. No more belt slipping or greasing PTOs and U joints.
• Automated, adaptive speed control for optimal mowing speeds for each environment.
• A high comfort, high visibility, climate controlled cab that provides full heating and A/C, comfort suspension seating, Bluetooth stereo system and cup holders.

For more information regarding FireFly’s M220, please visit:
• Additional M220 press materials, including a brochure and datasheet, can be found at:
• Download high resolution product photos at:

About FireFly Automatix, Inc.: FireFly Automatix, Inc. is bringing key, advanced technologies to the agricultural industry. The company manufactures automated, self-propelled equipment for niche agricultural markets more efficiently than any other equipment vendor in their targeted markets. Founded in 2010 and headquartered in North Salt Lake, Utah, the company was named Utah’s fastest growing company in 2016 and 2017 by MountainWest Capital Network. FireFly equipment brings increased productivity, fuel savings (50-75 percent less fuel burned than competitors) and Internet of Things (IoT) connectivity to agriculture. The company has advanced rapidly and is now the predominant U.S. provider to many of the country’s largest turf farms and is also serving a progressively growing international customer base, with its first non-U.S. dealership in Australia. For more information, visit

ProSlab 155 Operator and Maintenance Training

FireFly AutomatixService Schools

firefly service schoolAs a manufacturer of precision machines, we understand the importance of operator training as it relates to machine efficiency. Knowing this, it is our pleasure to provide formal training to ProSlab owners and operators. This training will be facilitated by a team of professionals that not only possess in-depth knowledge of the machine, but also hundreds of hours of farm experience. Upon completion, operators will have had several opportunities to participate in hands-on exercises and will possess a thorough understanding of written course material. This will increase the confidence of your operators, boost overall production and quality of your sod, and reduce unscheduled downtime.

Training Overview

  1. Operating the ProSlab 155 with quality and efficiency in mind. This module will cover standard operating procedures along with some advanced procedures for making better-looking pallets. Equipment control locations and screen orientation will be discussed in depth. Operators will be armed with knowledge of adjustments that they can make on the fly to match the ever-changing conditions in the field.
  2. Daily checks and maintenance. In this module, students will learn items to be checked along with the frequency of those checks. They will discuss early issue indicators to aid the operator in being proactive and preventing catastrophic events. Wear items will be heavily discussed during this module.
  3. Troubleshooting. The goal with this module is to inform operators of the proper troubleshooting procedures when a fault appears. Students will be instructed on how to properly gather facts in the case a technician is needed.

By the end of this course, your operators will be fully equipped with the tools they need to operate more independently, reduce the time they spend on support requests, and keep your machines in top shape.

Event Dates and Locations

• Vero Beach, FL: March 2-3, 2018
• Perry/Warner Robbins, GA: March 16-17, 2018
• Bay City, TX: March 30-31, 2018

Cost to Customer

$200.00 per student. This will include training materials and lunch on both days.
Don’t wait to register, as these locations will fill up fast!

Call to register

Rebecca Ray (801) 335-6907
David Strickland (801) 927-0015
or Dave Collier (801) 842-1327

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